Philips has announced the ‘40PFL9704′ and ‘46PFL9704′. These, surprisingly concise (for Philips), model numbers slot directly into the company’s high end portfolio. These TVs boast “LED Pro” which is Philips’ next generation LED backlight technology. Available in 40-inches and 46-inches, they’ll set you back £1,799 and £2,499 each.
On top of this you’ll also find a much better (2.5x) contrast ratio which Philips quotes as a monstrous/ridiculous 5,000,000:1, combines it with a 200Hz refresh rate to eliminate motion blur and claims a screen response time of just one millisecond. Furthermore, trees will hug you given the models are claimed to be 50 per cent more power efficient than conventional LCD TVs gaining them eco-label certification.
